A-Z

Affiliate Marketing

Affiliate Marketing is a performance-based marketing model where creators and publishers earn commissions by promoting products or services.

Amazon Influencers

Amazon Influencers are content creators who recommend products on Amazon and earn commissions when shoppers purchase through their curated Amazon presence.

Brand Ambassador

A Brand Ambassador is an individual who represents and promotes a company or product to the public through online or physical channels.

Content Creator

This glossary explains how the Content Creator role works, how it differs from influencers and UGC creators, how creators make money, and how brands use creators in influencer marketing.

Cost Per Acquisition

This glossary explains what Cost Per Acquisition means, how to calculate it, why it matters in influencer marketing and the creator economy, and how both brands and creators can use it to make better decisions.

Creator Economy

This glossary explains what Creator Economy means, how it works, why smaller creators matter, how creators monetize, and how brands turn creator partnerships into measurable outcomes.